Our global competition designed for university students and recent graduates to kickstart their careers.
Now in its sixth year, our Make It Bright program is bigger and bolder than ever before. It's a great opportunity for university students and recent graduates from around the world to unlock new skills and compete for the chance to reach the finals in Barcelona in March 2026.
What's in it for you?
A memorable experience designed to boost your professional and personal growth.
The chance to start your career in an international environment with a six-month paid traineeship at JTI.
Exciting rewards, exclusive prizes and plenty of fun along the way.
How does it work?
Register on Instagram to join the challenge.
Complete all challenges and mini boosters (for extra points!) by December 31, 2025.
Shine at an immersive week in Barcelona packed with workshops, talks from global innovators, new connections and unforgettable experiences (top 12 finalists invited only!).
Win the ultimate prize: an international traineeship at JTI, plus many more rewards throughout the competition.
To find out more about this year's challenge - how it works, what the rules (and prizes!) are and much more, head to our Instagram account and join us!