Employees
Our share of the Hungarian combined tobacco market in 2024 (source: SZTFH)
In 2008, following the Gallaher acquisition, Japan Tobacco Group acquired Hungarotabak - Tobaccoland, and JTI Hungary was established.
JTI Hungary Zrt. is a registered tobacco wholesaler and over the last 17 years, it has been the fastest-growing tobacco company in the country. Our share of market has grown from 2.9% in 2008 to 21.42% in 2024 (source: Nielsen and SZTFH).
Our international outlook makes us dynamic and creative, and our Japanese heritage means we are precise, quality driven and always thinking about the long term. This long-term thinking describes our operations in Hungary.
Our colleagues are investors who invest their talent and energy every day, therefore it is important that we offer a superior work environment for them to be at their very best.
We sell some of the most well-known brands of cigarettes and fine cut tobacco in Hungary
Ploom AURA is JTI’s latest product in the heated tobacco category. The newest generation of Ploom was first launched in Japan in May 2025, the world’s largest heated tobacco market, and became available in Hungary from September of the same year.
Compared to its predecessor, Ploom X, the Ploom AURA device has been completely redesigned in both form and technology. Thanks to Smart HeatFlow® technology, the aromas of the tobacco sticks are more intense, while the smoking experience is smoother and can be personalized via the Ploom Application.
The newest member of the Ploom product family is characterized by an ergonomic design, a clean and refined appearance, and more intuitive use. Alongside numerous innovations, Ploom AURA has naturally retained its predecessor’s most popular features, such as five minutes of use without puff limits, easy maintenance, and the All in One design.
In 1954, R. J. Reynolds was the first in the world to develop a tobacco blend for filter cigarettes. Since its birth, Winston has grown to become the world's No. 2 tobacco brand, available in more than 150 countries.* It is also the world leader in both the smooth flavour and fine-cut tobacco segments.* Many of the brand's innovations have been developed in response to consumer demand. It has been growing steadily since its launch in Hungary in 2014 and has been the fastest growing brand since 2016.** It is also the number one player in the value price segment, both in fine-cut tobacco and cigarette categories combined and separately.**
* Based on 2021 research conducted in 56 countries; market share for cigarettes, fine-cut tobacco and heated tobacco.
**Based on SZTFH data, Winston combined cigarettes and fine-cut tobacco market share growth 2016 vs 2017, 2017 vs 2018, 2018 vs 2019, 2019 vs 2020, 2021 vs 2022, excluding migrations, in the value price segment (1630-1950 HUF for cigarettes and 1740 -3550 HUF for cut tobacco, based on SZTFH price list 20/02/2023).
In 1999, the partnership between the J.E. Ligett and the Ducat tobacco companies resulted in the creation of the LD brand. Today, it is JTI's fastest growing global brand and one of the top 10 cigarette brands in the world.* Since its domestic launch more than 10 years ago, it has consistently been the number one choice in the SSL category of the cigarette segment.** Its fine-cut tobaccos are also popular, currently the 4th largest player in the medium-price category.***
*Based on 2020 global brand performance research.
**Based on SZTFH 2022 market share data, compared to competitors in the slim cigarette category.
***Based on SZTFH 2022 market share data, compared to competitors in the medium-price fine-cut tobacco category (2100-3730 HUF, based on SZTFH price list 20/02/2023).
In 1913, R. J. Reynolds designed and created the tobacco products distinguished by the iconic Camel logo. Camel has an ambitious approach to making the world a more exciting and fascinating place. Since its launch in Hungary in 2008, it has been the number one premium fine-cut tobacco brand in the country.**
*Based on 2020 global brand performance research.
**Based on SZTFH 2022 market share data, compared to premium price segment competitors in the fine-cut tobacco category (1870-3800 HUF, based on SZTFH price list 20.02.2023).
From the very birth of the brand in 1873, the founders of Benson & Hedges set out to create lasting value. Their vision was successfully realized, as the brand became a global brand in the 1950s.* Benson & Hedges entered the Hungarian market in 2010. Its fine-cut tobaccos are very popular, being the 5th most popular player in the mid-price category.**
*Based on 2020 global brand performance research.
** Based on SZTFH 2022 market share data, compared to competitors in the mid-price cut tobacco category (2100-3730 HUF, based on SZTFH price list 20.02.2023).
For media inquiries, please contact our Corporate Affairs department:
Márk Szabó
Corporate Affairs Manager
In case you would like to learn more about career opportunities at JTI around the world, please visit our Careers section. For career opportunities in Hungary, please contact: