Planet

A better future is about protecting the planet and having positive environmental impact.

Protecting the planet isn't a choice - it's everyone's responsibility

We're taking bold action to tackle climate change, conserve nature, and create positive environmental impact across our value chain.

We reduce our environmental footprint through renewable energy, energy-efficiency projects, lower-emission mobility programs, and water stewardship programs. We also promote sustainable agriculture through crop rotation, soil and water conservation, and deforestation-free sourcing, helping growers and communities build resilience for the future.

By addressing climate-related risks and opportunities we are increasing business resilience in the face of climate change.

Find out more about these programs and how we aim to achieve our climate goals in our Climate transition plan.

At JTI, we stand at a critical juncture as we confront the reality of climate change. Our inaugural Climate Transition Plan is a blueprint for transforming our business in a rapidly changing world.

Eddy Pirard
President and Chief Executive Officer

Turning goals into reality

We’re transforming our operations to have a positive impact on the planet, with clear targets to reduce emissions, conserve resources and enhance nature.

Sustainability Emissions
38%

Reduction in CO₂ emissions from our own operations since 2019

Sustainability Wind Turbine
62%

Proportion of renewable electricity used across JTI global operations in 2025

Sustainability Water Droplet
21%

Reduction in water use across JTI global operations since 2019

Strengthening environmental management

We align our environmental and energy management systems with the globally recognized ISO 14001 and ISO 50001 standards. ISO 14001 requires us to consider environmental impacts from our own operations and our value chain, while ISO 50001 provides us with a recognized framework to optimize energy performance across our operations.

These frameworks support our commitments and actions to improve energy efficiency.

Alongside our efforts to source more renewable electricity, this work helps reduce greenhouse gas emissions associated with the energy used in our operations.

We also promote responsible water use by aligning our approach with the Alliance for Water Stewardship Standard. This globally applicable framework helps organizations understand their water use, impacts and dependencies and supports sustainable water management.

Together, these standards help us build effective management systems and continually improve our environmental and energy performance.

Driving sustainability through knowledge and action

We actively raise awareness of environmental issues among our employees through internal campaigns, regular updates, and events.Initiatives like our global Sustainability Impact Awards provide an opportunity for JTI employees to submit sustainability projects and ideas aligned with our sustainability strategic framework. Local programs and events also recognize employee contributions that support our sustainability priorities, including efforts related to emissions, resource use, and waste management.

Our Sustainability Hub provides a central place for employees to access information about our sustainability strategic framework, priorities, targets and progress, initiatives, and related resources.

Our environmental opportunities scheme shares low- and no-cost good practices across manufacturing and leaf locations, driving improvements in emissions, water, and waste.

Every quarter, representatives from all Global Supply Chain locations meet to exchange updates on implemented and planned projects that reduce environmental impacts.

We introduced the environmental opportunities tool to help non-production locations to improve environmental performance through the development of simple action plans. The tool offers good practices for energy, vehicles, water, and waste.

We provide targeted training on energy efficiency, water conservation, and waste management, tailored to different roles, locations, and activities.

In our offices, practical guidelines highlight everyday actions to encourage more sustainable behavior, such as using reusable materials, promoting digital document flow, or choosing eco-friendly supplies etc.

For more complex factory operations, specific training is integrated into operational instructions and procedures to support efficient use of energy, water, and materials.

These efforts equip employees with the knowledge and tools they need to contribute to our sustainability goals.

A more resilient approach to procurement

Our approach to procurement goes beyond purchasing - it’s about driving positive change across our supply chain. We work closely with suppliers to help them enhance their environmental management and performance, such as reducing their emissions, reducing waste in their manufacturing operations, and avoiding deforestation. By integrating sustainability criteria like energy efficiency and compliance with regulatory frameworks and JTI Supplier Standards, we ensure sustainability is embedded in our procurement practices.

Taking climate action

Climate change represents a real risk to our business and communities worldwide. Throughout our value chain, increasing temperatures, extreme weather events and other climate impacts are already disrupting operations.

Tackling climate change is a shared responsibility. To play our part we’re reducing emissions by:

  • lowering the amount of energy we use in factories, offices and warehouses, through more energy-efficient equipment, infrastructure and processes

  • increasing the proportion of renewable energy we use

  • moving to lower carbon vehicles and fuels

  • working with our suppliers to reduce emissions in our value chain.

Conserving nature

We’re focused on protecting water resources, cutting waste, and protecting and restoring biodiversity. To us, biodiversity means the variety of plant and animal life and the ecosystems in which they live. We’re committed to strengthening ecosystem resilience and advancing more sustainable farming practices that support soil health, water stewardship and the long-term health of natural environments.

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