Rethink, extend, recover - this is how our global circular economy ambition becomes a reality at JTI.
That's our approach to circularity - rethinking how we use resources from the start, extending product life through better design, and recovering materials to close the loop.
We have created our strategic framework for circularity, designed for our products, to help us turn sustainability commitments into action.
Using fewer materials: We aim to minimize resource consumption by optimizing product designs and manufacturing processes, reducing waste and environmental impact.
Choosing renewable options: We prioritize the use of renewable and sustainable materials, decreasing reliance on finite resources and promoting environmental sustainability.
Designing with purpose: We design our products and packaging to facilitate recycling, support circularity, and ensure they contribute positively throughout their lifecycle.
Building products that last: We design our products with durability in mind, focusing on materials and construction intended to withstand regular use over time.
Supporting longer product lifetimes: By making parts replaceable, we’re giving our products a longer life and helping consumers make more sustainable choices.
Supporting reuse: We’re exploring ways to keep materials and products in use beyond their initial lifetime, including programs that enable products to be used again.
Enabling recycled content: We’re finding smarter ways to integrate recycled materials into our products and packaging, keeping resources in use and reducing waste.
Establishing take-back schemes: By setting up convenient collection systems, we’re helping consumers return used products, ensuring they’re recycled or responsibly disposed.
Promoting material recovery: Through innovative programs and partnerships, we’re turning waste into valuable resources, giving materials a second life and reducing environmental impact.
We are making continuous efforts designing future generations of Ploom devices with circularity in mind.
Through innovation, partnerships, and engaging our consumers, we’re reshaping every part of our value chain to create lasting impact.
We are reshaping our business for a more sustainable and resilient future. The steps we take now drive long-term impact across everything we do.