Creating a better future starts with our products, through innovation, design and circularity.
We're transforming how we think about products. Through focused investment and innovation, we're addressing two key challenges: reducing potential health impacts and achieving a true circular economy in everything we make.
We're dedicated to reducing the health risks associated with our products. By investing in research and development, we aim to offer alternatives that have the potential to reduce harm, providing adult consumers with informed choices.
We embrace circular design to reduce waste and use resources more efficiently. By designing products for longevity, enabling easy recycling, and choosing repurposable materials, we’re transforming our global circular economy ambition into action. Moving beyond the “take-make-waste” model, our circularity framework focuses on extending product life and creating meaningful, sustainable change.
Making sustainability integral to product design helps us improve efficiency today and build a more resilient business for the future – because being ahead starts with the products we design today
We’re committed to designing our packaging for circularity by making it 100% recyclable by 2030, reducing use of virgin plastic and increasing the use of recycled materials. Innovative design and deliberate material choices turn circularity from a goal into action.
of our packaging is currently made from recycled content
*We are ahead of our target to achieve 85% recyclability by 2025 and are on track to raise that number to 100% by 2030.
**If measured against the 2022 scope, our result for 2025 is equivalent to 20%. This year, we increased the absolute amount of recycled materials in our packaging. We continue to apply recycled materials already in use and are assessing further opportunities to increase recycled content where feasible, informed by availability, technical feasibility, and regulatory developments.
Meaningful actions today are reshaping the products and services we offer to our consumers and what we do as a business for a more sustainable and resilient future. The steps we take now drive long-term impact across everything we do.