Investing in scientifically substantiated reduced-risk products and upholding our youth access prevention policies.
That’s why we invest in research and innovation - to develop alternatives to smoking that may reduce harm and give adult consumers better, more informed choices.
At JTI, we're creating reduced-risk alternatives like e-cigarettes, heated tobacco, and nicotine pouches. These products cut exposure to known harmful constituents found in tobacco smoke and could help reduce the health risks of smoking. However, we also recognize that they are not risk-free, and more research is needed to fully understand their long-term effects.
Science is fundamental to everything we do. Most importantly, it underpins the reduced-risk potential of our products and holds the key to achieving tobacco harm reduction.
Minors should not use or have access to tobacco or other nicotine-containing products. This belief is central to JTI’s Code of Conduct, marketing practices, operational policies and the way JTI does business. JTI is committed to playing its full part in youth access prevention, but ultimately success depends on all elements of society working together.
Adult consumers want to know what’s in their products. That's why we provide transparency both in our research and our ingredients for the majority of our products on our websites, even when it’s not required. Transparency matters, and we’re committed to it.
We share our findings of our scientific studies of our heated tobacco and vaping products (including chemical and toxicological testing and human clinical trials) openly and present them at scientific conferences and in peer-reviewed journals.
We also provide details to governments, by law, while ensuring our trade secrets remain respected and protected.
We believe real progress happens when public health experts, regulators, scientists, and the tobacco industry work together. Our consumers deserve access to accurate information and better alternatives and we look forward to offering our products, with all of the benefits we believe they present.